The world’s first marathon in a supermarket
42.195 km through Carrefour - our colleague Joren did it. At the finish? Plenty of press and the biggest POWR deal ever. Because after a marathon like that, your laundry could use a little extra POWR too.
Start your laundry marathon
To celebrate his finish, you get the length of a marathon as a discount on this unique bundle!
42.195 km
SUPERMARKT MARATHON
-42.195 %
UNIEKE MARATHON STUNT DEAL
+8 days
WEGENS SUCCES VERLENGD!
WHY A MARATHON IN A SUPERMARKET?
BECAUSE POWR RAN A MARATHON TOO
BRINGING POWR TO MARKET
From the very first laundry strips on the market to liquid detergent in a fully recyclable cardboard bottle.
THE MERGER OF TWO BRANDS
From BRAUZZ. and Klaaar to POWR: the best of both worlds in one stronger brand. Powerful formulas, sharper prices and the same top quality.
ONLINE ALL THE WAY TO THE STORES
From online to the supermarket shelves, arranged by none other than Joren himself. From marathon to marathon.
HARD ON DIRT. GOOD FOR EARTH.
WAAROM POWR?
POWR makes laundry powerful and simple. POWR laundry strips and liquid detergents contain smart formulas with enzymes and probiotics for a fresh, thorough wash — with less packaging and without microplastics. Using technologies such as enzymes and probiotics, the products tackle dirt in a targeted way - with less packaging and without microplastics!
Enzymen.
Precision work on dirt, gentle on you.
Tiny, natural proteins that home in on fat, protein and starch — and break them down molecule by molecule. They simply leave your skin and the fibres of your clothes alone.
Probiotica.
Keeps working for up to 7 days after cleaning.
Good micro-organisms that stay active on your surfaces. They consume leftover organic dirt and crowd out unwanted bacteria — long after a conventional product has stopped working.
The POWR promise.
#POWR
Our community ⚡️
Frequently asked questions
FAQ
Follow these simple steps to get your laundry sparkling clean again:
- Fill the machine: Put the laundry in the drum.
- Dose the detergent: Add the required amount of detergent. You can pour it into the detergent drawer.
- Start the programme: Choose the wash programme you want, from 30°C, and start the wash.
Because both are more sustainable in their own way than what you find in the supermarket today. With POWR we offer an alternative for the general public.
Laundry strips are 100% free of liquid ingredients. Lightweight, handy to take on trips (even on a plane), and easy to use, including for people who find detergent in heavy plastic bottles uncomfortable to handle.
Our liquid detergent is a true European first: it comes in 100% cardboard packaging, completely plastic-free! 🌍 The formula is specifically optimised for laundry and contains probiotics that penetrate deep into the fibres to prevent odours and keep your machine clean on the inside through a healthy microbial balance. It’s our European first: liquid detergent in fully cardboard packaging. Plastic-free, without you having to change anything about your laundry routine.
Why both? Habits are stubborn, and we get that. By also offering a plastic-free liquid alternative, we can help a much larger group of people wash more sustainably, without compromising on price, quality or ease of use. More choice, more impact.
With our POWR Liquids you can get up to 33 washes out of a 1L bottle!
Exactly how much you need depends, of course, on how dirty the laundry is and whether you live in a hard-water area.
- Normal laundry: 30 ml
- Heavily soiled laundry or hard water: 50 ml
One strip = one load of laundry. Simply dissolve it in the drum, no dosing needed.
40 washes per box!
Warm or cold? Which temperatures are our laundry strips suitable for?
You can use our sustainable laundry strips between 15°C and 95°C.
At lower temperatures or with an extra-full machine, we recommend placing the strip in the detergent drawer so it definitely gets enough water before it reaches your clothes. 😄
Washing at lower temperatures is better for the environment, but make sure you occasionally run your washing machine at a higher temperature so the machine stays clean! 💦
Due to great success, the discount has been extended by 8 extra days. The offer runs through 16/08!
30-day money-back guarantee
No risk. 30-day money-back guarantee.
Still unsure? You don’t need to be. If POWR doesn’t work as promised within 30 days of purchase, you get your money back. It’s that simple.
I’ll try the POWR BundleWhen life gets messy, use your POWR.