We have big news! BRAUZZ is joining the caring Planet B family.
Today we're announcing big news: BRAUZZ is merging with another impactful, sustainable startup: Planet B (the parent company of brands like Wondr and Klaaar). We're joining forces to take on the big players in the FMCG sector, such as Unilever, Procter & Gamble, and Henkel.
Our mission remains unchanged: to make sustainable consumption accessible to everyone, without compromising on price, quality, or ease of use. Both our products and those of our new colleagues are, as always, free of single-use plastics and harmful ingredients.
One + one = much more than two ✨
At BRAUZZ., we believe that real impact is created when sustainable innovation and smart distribution go hand in hand. With our strong sustainability footprint and a growing customer base in both Belgium and the Netherlands, we've proven in recent years that it can be done: household products that are good for your home and the planet.
Planet B shines in the world of omnichannel distribution: from retail to e-commerce and niche marketplaces. This combination? Pure growth power, huge impact!
The new Planet B has one clear goal: to bring sustainable products to homes across Europe faster, smarter, and on a larger scale. And that's precisely our mission at BRAUZZ.: making an impact, on a large scale.
Today, our products are already part of everyday life in over 200,000 homes. A milestone we're proud of, but for us, this is just the beginning. At Planet B, we look further. Much further. By 2027, we aim to become the leading player in sustainable FMCG in Europe. Not because we want to be the biggest, but because we believe that scale is essential to truly make a difference.
Together towards a more sustainable world: one where disposables are a thing of the past and sustainable choices become the new norm. 💪
Goodbye plastic, hello sustainable products 🌱
(Micro)plastics and unnecessary chemicals in personal care and cleaning products? With Planet B, we show that things can be done differently. Think: refillable packaging, concentrated wax strips, and ingredients you actually know what's in them.
Together, we've already saved over 3 million single-use plastic containers. And this is just the beginning. Let's make an even bigger impact together!
Faster innovation, together with you 🤝
What do you get when you bring two innovative teams together? Faster product development, smarter solutions, and a much greater impact.
At Planet B, we focus on technology and community-driven innovation. And you'll notice. Because the consumer—you—plays an active role in shaping the products of tomorrow. What does that mean in practice? That you, as a consumer, are truly heard. Through our community, we listen to your needs and, together with you, build products that matter. You don't just contribute ideas; you contribute 💬.
Want to make an even bigger impact? Invest in Planet B 🌱
Together we're building Planet B: a company by everyone, for everyone. That's why we're giving you the opportunity to become a co-owner: soon you'll be able to invest in us through a loan or shares. You can invest starting at just €500.
Register via fundtheplanetb.be , indicate which investment options you are interested in and we will provide you with all the information in a timely manner.
Update 02/06: The investment opportunity via subordinated loan is now live on Bolero 🤩
This isn't just a merger. This is a movement. 🚀
The merger of Planet B and BRAUZZ is more than a business deal. It marks the beginning of a new era in which sustainable products are not the exception, but the norm.
Our message is clear: Be the change. Let's make an impact together.